This e-mail address is being protected from spambots. You need JavaScript enabled to view it • Gannett Wisconsin Media • February 11, 2010

A new study by University of Wisconsin-Madison graduate students
says bicycling generates more than a $1.5 billion economic impact
in Wisconsin, exceeding the impact of even the deer hunting industry.

"People do not realize that bicycling is a big business in Wisconsin,"
said state Rep. Spencer Black, D-Madison, who commissioned the
report by the university's Nelson Institute for Environmental Studies.

Among the policy recommendations included in the report are to:
accelerate investment and development of bicycle routes, lanes and
paths throughout the state for safety and convenience; encourage
people to replace short automobile trips with bicycling trips; and
develop a culture of bicycling for recreation and transportation,
especially among the younger generation.

The report also suggests that increased bicycling has the potential
to deliver significant health benefits and savings to the tune of $319 million annually.

Read more at Greenbay Press Gazzett